4 Aces Marketing Do you know how Google makes all those billions? Why it’s included in the coveted “FANG” designation (Facebook, Amazon, Netflix and Google), used by stock market analysts? It’s through advertising and, more specifically, thru Google AdWords. Google AdWords is, essentially, the Yellow Pages of digital marketing.
But it’s even better, because it can target potential clients at the exact moment they’re looking to make a buying decision. This level of control and precision makes Google AdWords the most powerful marketing system ever created.
4 Aces Marketing is your strategic partner to help you fully leverage Google Adwords. We specialize in e marketing programs that deliver measurable results. Our focused, targeted campaigns are based upon our extensive experience and will attract new customers and clients to your website, to your phone lines and to your offices. And best of all, performance is 100% quantified and documented. Our results will speak for themselves.
But why is Google Adwords the absolute right choice to attract more customers or clients to your business? Because:
1) Initial investment is minimal. With a rather minor investment, you can leverage the most powerful marketing tool ever created. Spend a modest amount while you test out this new marketing channel. Ongoing investment is also minimal, with no long-term lock-in of any kind. Everything is “pay as you go”.
2) Google AdWords are perfectly timed. Get in front of prospects at the exact moment they are searching and about to make a buying decision. When faced with an important buying decision, most folks don’t know where to turn, or how to find help. Today, people are turning to the place that always gives them immediate, well-informed and extensive answers: Google Search.
3) Google AdWords are perfectly targeted. With their “geographical targeting”, Google AdWords allows you to advertise in your exact target area. Only advertise where your customers actually live. For example, most patients probably reside within, say, a 15 mile radius of a doctor’s office. Google AdWords allows you to spend marketing dollars where it’s most effective, and the paid-for clicks will be from very likely buyers of your product or service.
4) Only pay for results. Google AdWords offer extensive return-on-investment (ROI) tracking. Historically, it’s been very difficult to measure the success of any marketing campaign. With Google AdWords, that’s all changed and there are many built-in capabilities to report on ROI. You’re able to track many types of marketing metrics: (un)successful keywords, ad impressions, ad clicks, web form submissions, phone calls, etc. Never, in the history of marketing, has the marketing ROI been so measurable.
Google AdWords is an incredibly powerful tool for advertising your company. If done with integrity and in a professional manner, an AdWords campaign can provide excellent ROI while driving many purchase-ready customers to your website. You’d be remiss not to leverage Google’s power.
Get started before your competition does! Contact us for more information.